If there’s one thing businesses should have learned from the pandemic, it’s that it’s time to go digital, or to grow their existing digital presence. As many other types of marketing have been shut down, restricted, or ineffective, the digital world is growing like never before. To help your business grow and see the most out of your digital marketing strategy, we have compiled a list of digital marketing tips! If your company needs help with your digital presence or marketing strategy, contact our team today!
It’s important to make sure your website is up to date and fully functional. On top of that, the use of mobile devices increased exponentially due to the Covid-19 pandemic, so it’s essential that your site is mobile-optimized. A mobile-optimized site will make for a convenient and effective user experience.
An optimal user experience makes site visitors more likely to stay engaged or explore your site, as consumers in today’s world are time-starved and want to find what they need as quickly as possible. Potential customers are far less likely to engage with a company after a bad user experience. User experience dictates how a brand is displayed to it’s customers and conveys the message they are trying to deliver, easily and effectively.
SEO is a practical and cost-effective way to reach customers through organic search, which is often the primary source of website traffic. SEO communicates the relevance and importance of a site to Google, directly affecting where your site ranks on search results. SEO directly impacts search engine authority, the buying cycle, user experience, and the credibility of your brand. Additionally, implementing local SEO works to optimize your digital presence in specific areas or locations, increasing visibility for those already looking for your business. From there, you can use geolocation data to target audiences.
You want the content you promote to either provide information or add value to the user experience. SEO tools and analytic data will allow you to see which keywords, or topics, that consumers are searching for. From there, you can use this data to provide relevant content or answers to consumer questions. By providing quality and informative content, you build trust and credibility with your potential customers.
The need for social media marketing has risen throughout the Covid-19 pandemic, more specifically the need for video content. Consumers are progressively engaging in image-based and video content, rather than posts with text alone. Visual content is processed by the brain 20 times faster than text, so photos and images work to provide an instant share of information to potential customers. It has also been shown that posts with quality photos or videos receive 2.3 times more engagement, than those without. This customer interaction is crucial to a successful marketing strategy.
There are many different forms of paid advertisements, whether it’s Google, video, display, pop ups, or others. The major benefit of using paid ads is that you can primarily target an audience that has already shown interest in your brand or is searching for products or services similar to what your business offers. This allows businesses to reach a vast audience of potential customers, drive traffic to their website, and create brand awareness.
It’s important to implement tools that allow your consumers to easily engage with your company, on their own time, such as: chat bots, pre-recorded demos, appointment or scheduling tools, and online transactions. Chat bots allow customers to engage in conversations with business representatives through your website for questions, concerns or support. Pre-recorded demos allow viewers to watch the demo whenever it is convenient. Appointment scheduling and online transactions tools allow your customers to schedule meetings or make a purchase right on the spot.
Knowing your customers and their behaviors allows you to personalize messaging and content around the needs of your customers. It also allows you to see who your audience is, such as their demographics, locations, and interests. When you promote content that matches the needs and interests of your audience, they develop trust and familiarity with your brand.
Automating specific tasks can help save you time and allow you to prioritize more important tasks. Consider automating marketing emails, social media posts, lead flow, and analytics reporting. Schedule social media posts and marketing emails, or email series, to select contacts in advance. Automating lead flow allows your customers to download necessary resources as soon as possible and also sign up for follow up emails with additional information. Automate analytics reporting to track customer behavior.
It’s essential to review marketing metrics so you can be aware of what works for your business and what doesn’t. Once you learn which platforms or tools are most beneficial to your business and which aren’t, you can alter spending, make improvements to your strategy, and get the most out of your budget. Tracking metrics also allows you to see your company’s growth and compare where you started to where you are currently. Metrics that should be measured include: website traffic, source of traffic, average session duration, page views, conversion rates, click-through rate, impressions, and more.