DIGITAL STRATEGY

THE FUTURE IS NOW

CREATING AN EXCEPTIONAL Digital STRATEGY FOR YOUR BUSINESS

Your Digital Strategy is paramount in being able to reach the customers you want. In today’s high-tech world, every business needs to have clarity in it’s direction, clear purpose, with digital firmly placed at its center.

The future is now and businesses who are winning understand that operating in a constant state of change and being agile is the only way to succeed. Change though, must be managed, facilitated and powered by a great strategy.

SUCCESS STARTS WITH TRUE UNDERSTANDING

DIRECTION

Ensure you know where you want to go and what your business wants to be.

AUDIENCE

Know thy user, inside and out, their experience is essential to your success.

AUDIT

Understand your current position and performance both internally & externally.

BENCHMARK

Investigate the competition, understand their approach and learn how to better it.

THE ART OF THE POSSIBLE

ATTRACT NEW VISTORS

It’s easy to create a strategic roadmap to get you from A to B. A great one will show you all the routes available, even ones you had not thought of.

Strategy must be visionary, push your business out of your comfort zone, challenge the status quo and definitely not settle for the easiest option. At the same time, agile strategy should not lose focus on your core business and take you on your own journey into a trough of disillusionment

Search Engine Optimization

Organic search is a huge source of traffic for most businesses. After identifying which keywords your customers are using to find you and your competitors, we develop a strategy the will bring organic traffic to your site. This involves optimizing your web pages, writing keyword content, and understanding contextual messaging. 

Growth Driven Design

Gdd is an ongoing , iterative design process that reduces the time-to-launch by focusing on areas that will have the most impact on your business goals. Once the site is launched, we can make improvements to increase functionality without having to do a complete redesign. The GDD process also gives us valuable insight into why and how visitors come to your site.

Social Media

Your customers are on social media and you should be too. Not only does social media provide a friendly and easy way to communicate with your audience, it gives you a way to share content and spread your brand’s message in a simple, cost-effective manner. Social media also gives you a way to establish a personal connection with your customers and build further trust and committment with them.

Blogging

Blogging is a great way to attract visitors to your site for two main reasons: (1) it creates more keyword specific content pages to be indexed by search engines and (2) it gives visitors a reason to come to – and stay on – your site. Blogging also has an added bonus of educating and informing your customers which, in turn, creates further trust with your brand.  Allow us to help you develop the right content for your business.

READY TO TALK TO A DIGITAL MARKETING AGENCY?

Our Digital Agency experts have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why Traffick Digital Media is a top rated Digital Marketing Agency.

READY TO TALK TO A DIGITAL MARKETING AGENCY?

Our Digital Agency experts has put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. We will do the same for you. Request a free quote and experience why Traffick Digital Media is a top rated Digital Marketing Agency.

HOW THE MAGIC HAPPENS

CONVERTING LEADS

Getting qualified visitors to your site is only part of the challenge. Once a visitor has landed on one of your pages, they need to have a clear conversion path if you want to capture their contact info and turn them into a marketing qualified lead.

We use Calls-To-Action (CTAs), landing pages, and smart forms to collect contact information and turn your visitors into marketing qualified leads. Once we have collected enough data, we can begin nurturing these leads until they are ready to speak with your sales team. Our strategy for conversion consists of the following elements:

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Calls - To- Action (CTAS)

CTAS are graphical buttons that we place strategically throughout your website. They encourage visitors to take specific actions, such as downloading gated  content, requesting a quote, subscribing to a mailing list, or anything else that may provide value to your business. Without the right CTAs in the right places, your conversion goals will not be met inevitably costing your business opportunities. 

Smart Forms

Smart forms are used mainly on landing pages – as well as other parts of your site – to collect information about site visitors while also providing leads for your business. Forms ask visitors to provide some basic information about themselves before they are given access to gated to gated content. Smart forms remember what information a visitor has already provided and will ask for different information on the next visit.

Landing Pages

Once a visitor clicks on a CTA, we bring them to a landing page where they can attain more specific information and provide user data through an online form gaining access to an offer. Landing pages are standalone pages that exist specifically to provide information on individual promotions or campaigns your campaign is currently running. 

Contact Organization

Having a centralized place to keep and organize your lead contact information – and particularly which landing page or CTA they converted on – is essential for future marketing endeavours. This allow syou to segment your contacts based on information such as the buyer’s journey, physical location, and other tailored marketing efforts. 

ABOUT TRAFFICK DIGITAL MEDIA

Traffick Digital Media offers a wide array of services including website design, application development, search engine optimization, social media services, content development and many more services aimed at establishing a unique and highly effective online presence for our clients. As a result of our knowledge, experience, and passion, we’ve become a leading force in redesigning the web as we know it. Through it all, we remain primarily focused on delivering an exponential return on investment backed by data rich reporting.