Webinars have made it possible for businesses to hold conferences through the internet without having to be physically present. The term comes from the contraction of “web” and “seminar” which thus designates an online conference. Of Course with the way of the world as it stands, webinars have become almost second nature for most businesses.
Studies show that 60% of webinars are mainly focused on attracting more loyal customers. With that being said, it’s a given that there are a few reasons why companies seek webinars as a successful tool in the marketing world
But why webinars?
They drive more engagement with your core audience and customers. Webinars generate leads and more leads mean more sales. Thirdly, webinars expand your content creation. More content garners more attention, which allows for more leads, coupled with adequate SEO maintenance for a little extra razzle dazzle and your business has crafted the perfect online business funnel.
A Content Marketing Institute study (MARKETING) found that 58 percent of B2B marketers implement webinars in their content marketing strategy which has led to successful increases to their revenue margins.
So here are some pointers on how to create a successful webinar.
Choose Your Webinar Topic
There are plenty of topics to cover in webinars. However, it’s best to establish what you want to mainly talk about for your webinar, choose a highly specific content idea that you can go into in great detail. Think about the theme and what aspect of your business you would like to promote followed by a title that attracts potential attendees and finally, an engaging format which you think will work best for your audience.
Pick the Right Format
Before you start creating your Powerpoint slides, you have to decide on the right format for your chosen topic. Is your webinar going to be hosted by a single presenter? Will it be an interview Q&A-style webinar with two speakers? A panel discussion with numerous guests and a moderator? The complexity of your chosen subject, and the availability of qualified speakers, should inform your choice.
Respect the Length
The perfect webinar length should last 60 minutes. It may not be as easy as you may think, but make sure to discuss all the important points in this exact time frame. A longer webinar will make the attendees lose attention and conclude that it was a waste of time.
Promote Your Webinar
You can use several methods to promote your webinar including running ads, sending invitations via email, making a landing page, and finally, spreading the word on social media. However when hosting a webinar, you might want to make it exclusive with an invite-only message. There are many different templates on how to create a webinar invite, but the main features you want to have are who, what, when, why and how. The best way to send out an invite for a webinar is through a subscribed email list of customers who may be deemed as interested.
Practice makes perfect, period. It’s always a good idea to practice your presentation to take off some of the stress over your shoulders. Practice so you can shake it out. Running the whole presentation once or twice will help you gain better control over it and help you highlight your goals more clearly. When you feel ready, make sure to send reminders a few minutes or hours prior to the start of your webinar.
Host the Webinar
Hosting webinars is the main role to play when setting up a webinar and attracting all your customers, old & new. This way, your audience can become more curious about the webinar itself and what else you have to offer throughout the session.
After the end of every webinar, following up with your viewers is a great way to stay in touch. As a rule of thumb it’s a good idea to touch base with attendees by sending an email no more than 48 hours after you finished the webinar. This will keep their memories fresh and encourage them to keep an eye out for your next webinar.
P.S. Don’t forget to Record your webinar. It’s always good to record these so you can send them to those who weren’t able to attend or for later use as a reference.