Amazon is diving deeper into the automotive industry by announcing that they now have partnerships with Lamborghini and Rivian. Included in this announcement was that they will be releasing new auto-specific skills for its Alexa voice assistant, a plan to bring the latest Fire Tv edition into BMW and Fiat Chrysler vehicles, and an expansion in the market for its Echo Auto Device. No longer content with just being in your home, Amazon wants to be with you wherever you go.
Starting on January 15, in India, Amazon will launch Echo Auto, with other countries suited to follow later this year. Echo Auto is basically an Alexa, for your car.
New commands will be added to Alexa for when you are driving. One of these new commands will allow you to pay for gas at all 11,500 Mobil and Exxon stations by simply saying “Alexa, pay for gas”. Future BMW and Fiat Chrysler Automobiles will have Fire TV infotainment systems added to these cars.
Amazon is a giant in the Ecommerce industry and is beginning to reach farther and farther outside of where they started. Instead of just being in your house as an “assistant”, Amazon now wants to be in your car. Are you comfortable with having Alexa everywhere you go? Do you use Alexa now? Or will this make you want to use it more?