See for yourself how effective our custom digital marketing strategies truly are.
In this case study, you’ll see how Traffick developed a B2C digital campaign that resulted in short- and long-term success for our partner.
PROBLEM: Increase sales revenue generated from the website based on their current digital marketing budget.
SOLUTION: Traffick Digital Media implemented a strategic campaign using programmatic advertising and PPC via Google to generate leads for the client by using hyper-targeted user personas actively searching for services and products provided by our client. The programmatic strategy focused on conversions rather than brand awareness, the typical objective of display advertising and were focused in areas that PPC campaigns were too expensive. Our PPC campaign focused solely on conversions and increased revenue in areas that allowed us to increase the ROI as much as possible.
2.2 Million Impressions
Through digital advertising, Traffick provided millions of impressions at the fraction of the cost of traditional media buys.
Lead Conversion Rate
With an increased CTR and hyper-targeted strategies, there was a 300% increase in conversions.
By investing $40,000 in programmatic advertising and PPC, our partner generated over 1 Million in revenue.
A new record was set with site visitors (40,992) and new users (38,372)
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