Pay-Per-Click
Advertising

Pay-Per-Click
Advertising

Pay-per-click advertising, often times referred to as PPC, is a model of digital marketing in which advertisers pay a fee every time their link is clicked. Essentially, it’s a way for advertisers to buy site traffic that they may not be able to attain organically. In PPC’s most efficient form, the cost for an opportunity should be far less than the value of a conversion. For example, if you pay $3 for a link click and generate a $100 sale, the “cost” associated is trivial. 

Implementing a winning pay-per-click advertising campaign can be quite technical. From researching and targeting ad groups with the correct keywords, generating dynamic ads and creating content, it can be difficult for anyone implementing these campaigns that lack the necessary expertise. 

Search engines reward advertisers who create relevant, intelligently designed pay-per-click campaigns with better ad space and less cost. This means the ad itself must be done correctly, the landing page must be relevant and the content useful to it’s users. 

Pay-per-click campaigns can be a great asset to advertisers when done correctly. Google shows ads that have keywords relevant to a search, landing page quality, creativity and Google’s quality score of the important you’re providing. 

Anyone can implement a pay-per-click campaign, but given the opportunity for ad spend vs. revenue, it’s best to have an expert implement and manage your campaign. If you’re interested in implementing or optimizing a pay-per-click campaign, we are here to help.

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Benefits of Pay-Per-Click Advertising

1. Control Of
Maximum Budget

Pay-per-click campaigns allow you to set a maximum daily budget along with an expected maximum monthly budget.

2. You Only
Pay For Clicks

Where as you may pay for impressions in other marketing methods, you only pay for clicks in this model. However, the price per click is typically significantly more expensive.

3. Increase
Brand Recognition

Pay-per-click campaigns will feature your ads after a user searches giving you brand recognition as well as adding legitimacy to your brand.

4. Measurable
And Trackable

Pay-per-click campaigns provide real time data allowing you to constantly measure and optimize your campaigns using the provided data.

5. Hyper Targeting

Hyper target user persona's that are most likely to generate you conversions and a return on investment.