About Programmatic Display
Programmatic display advertising allows for hyper-targeted advertising to very specific user personas in geo-fenced locations based on their behaviors. All of this means that programmatic display allows you target very specific users saving you money and yielding much higher return on investments.
More traditional methods of advertising, such as TV or Radio, broadcast to people who may or may not be your target audience… but you’re paying for that viewership whether or not that person is a potential client. This alone shows how inefficient such a campaign could be to your bottom line. Programmatic advertising only shows ads based on your specific criteria. Therefore, you’re only paying for an opportunity.
But what is that opportunity? It’s simple, you’re sending advertisements to people actively searching for your product or service who fit the criteria associated with your hyper-targeted user personas. Thus, leading to increased quality leads and a higher return on investment from your ad budget.