A SpaceX Falcon 9 launched 143 small satellites for a wide range of customers Jan. 24. The launch was the first of SpaceX’s dedicated rideshare missions, in which it splits up the payload capacity of its rocket among multiple customers, resulting in a reduced cost for each but still providing SpaceX with a full launch and all the revenue it requires to justify lauding one of its vehicles.

The launch today included 143 satellites, 133 of which were from other companies who booked rides. SpaceX also launched 10 of its own Starlink satellites, adding to the already more than 1,000 already sent to orbit to power SpaceX’s own broadband communication network.

This SpaceX launch was also the first to deliver Starlink satellites to a polar orbit, which is a key part of the company’s continued expansion of its broadband service. The mission also included a successful landing and recovery of the Falcon 9 rocket’s first-stage booster, the fifth for this particular booster, and a dual recovery of the fairing halves used to protect the cargo during launch, which were fished out of the Atlantic ocean using its recovery vessels and will be refurbished and reused.

SpaceX announced its rideshare program in August 2019, offering low-cost launch opportunities for smallsats with a mix of dedicated missions and secondary payloads on rideshare missions. It started allowing customers to book launches directly through its website in February 2020.

SpaceX seeks to provide a regular cadence of launches through that program, intended to provide “competitive pricing and increased flight opportunities on board the world’s most advanced and proven launch vehicles,” Andy Tran, host of the SpaceX webcast, said. “If you’re ready to fly during the scheduled launch period, you will fly.”

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