Louisville, KY · 4-month engagement
B2B SaaS Platform
A category-leading SaaS site converting under 1% despite strong traffic. We ran a full UX audit, rebuilt the design system, and re-launched on a performance-first stack tied to product analytics.
- 01 / Conversion rate
- 02 / LCP
- 03 / Timeframe
The starting point.
A page builder site bleeding Core Web Vitals, a fragmented design system, and no funnel instrumentation past the demo button.
What we did.
- 01
UX research + information architecture rebuilt against jobs-to-be-done, with a navigation model tested in moderated sessions.
- 02
Visual design + component system: tokenized typography, color, and motion — every page assembled from the same primitives.
- 03
Performance + analytics: a Vite-based stack, edge-cached assets, and GA4 events on every conversion-relevant interaction.
What happened.
- Demo-request conversion rate lifted 2.7x without changing acquisition channels.
- Largest Contentful Paint dropped from 4.1s to 1.2s on mobile, unlocking organic gains as a downstream effect.
Channels engaged.
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