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    Selected Work

    Anonymized engagement frameworks across SEO, paid media, web design, lead generation, social, and integrated programs — the shape of how we operate, drawn from real client work under NDA.

    Louisville · Los Angeles · South FloridaEst. 2018Amazon Ads Verified Partner

    01 / CASE STUDIES

    Filter by discipline

    SEOLouisville, KY

    Professional Services Firm

    Legal / Professional Services

    A multi-location practice losing share to national directories in branded and intent-rich local search. We rebuilt the technical foundation, mapped a topical authority program, and shipped location pages engineered for the local pack.

    Organic traffic
    +210%
    Qualified leads
    +165%
    Timeframe
    9 months
    Google AdsLos Angeles, CA

    DTC E-commerce Brand

    E-commerce / DTC

    An eight-figure DTC brand stuck at flat ROAS after platform changes. We rebuilt the account around margin-tier SKUs, rewrote landing pages for intent match, and instrumented server-side conversion tracking.

    Cost per lead
    −38%
    Blended ROAS
    6.8x
    Timeframe
    6 months
    Lead GenSouth Florida

    Home Services Operator

    Home Services

    A regional home services brand spending heavily on lead aggregators with no path to first-party pipeline. We rebuilt the funnel, ran a multi-channel media plan, and wired CRM nurture against speed-to-lead.

    Qualified leads
    +318%
    Speed-to-lead
    <12 min
    Timeframe
    5 months
    Web DesignLouisville, KY

    B2B SaaS Platform

    B2B SaaS

    A category-leading SaaS site converting under 1% despite strong traffic. We ran a full UX audit, rebuilt the design system, and re-launched on a performance-first stack tied to product analytics.

    Conversion rate
    +170%
    LCP
    4.1s → 1.2s
    Timeframe
    4 months
    IntegratedLos Angeles, CA

    Lifestyle / Wellness Brand

    Lifestyle / Wellness

    A scaling lifestyle brand running disconnected channels with no shared measurement model. We unified attribution, coordinated SEO + paid + creative on one roadmap, and re-architected the program every quarter.

    Blended CAC
    −41%
    Revenue growth
    +118% YoY
    Timeframe
    12 months
    SocialSouth Florida

    Hospitality Group

    Hospitality

    A multi-property hospitality group with strong brand love but no measurable social funnel. We rebuilt content pillars around short-form video, tested paid amplification, and tied social back to booking revenue.

    Reach
    +312%
    Engaged followers
    +108%
    Timeframe
    6 months
    — / Begin

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