South Florida · 5-month engagement
Home Services Operator
A regional home services brand spending heavily on lead aggregators with no path to first-party pipeline. We rebuilt the funnel, ran a multi-channel media plan, and wired CRM nurture against speed-to-lead.
- 01 / Qualified leads
- 02 / Speed-to-lead
- 03 / Timeframe
The starting point.
Over-reliance on shared leads, a 22-hour average response time, and no visibility from form-fill to booked job.
What we did.
- 01
Funnel mapping + offer design: dedicated landing pages per service line with conversion-first IA and live-chat handoff.
- 02
Multi-channel media plan blending Google Ads, Local Service Ads, programmatic, and a tightly scoped Meta retargeting layer.
- 03
CRM + nurture automation in HubSpot: round-robin assignment, SMS speed-to-lead, and lifecycle reporting back to the source campaign.
What happened.
- Qualified, exclusive leads grew 4x within the first two quarters.
- Sales-cycle from first contact to booked appointment compressed from 22 hours to under 12 minutes.
Channels engaged.
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