Louisville, KY · 9-month engagement
Professional Services Firm
A multi-location practice losing share to national directories in branded and intent-rich local search. We rebuilt the technical foundation, mapped a topical authority program, and shipped location pages engineered for the local pack.
- 01 / Organic traffic
- 02 / Qualified leads
- 03 / Timeframe
The starting point.
Stagnant organic traffic, weak local pack visibility, and a content library that ranked nowhere — despite a healthy paid budget masking the gap.
What we did.
- 01
Technical foundation: Core Web Vitals, indexability cleanup, structured data, and a sitemap that mirrors a clean information architecture.
- 02
Topical authority program: a 9-pillar content cluster mapped to high-intent service queries, each supported by 4+ supporting articles.
- 03
Internal linking + conversion design: hub-to-detail flow that consolidates equity on money pages, with on-page CTAs measured in GA4.
What happened.
- Organic sessions roughly tripled within 9 months, with first-page rankings for the firm's full service set in its primary market.
- Form-fill volume from organic surpassed paid search inside two quarters — at zero incremental media cost.
Channels engaged.
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