Los Angeles, CA · 12-month engagement
Lifestyle / Wellness Brand
A scaling lifestyle brand running disconnected channels with no shared measurement model. We unified attribution, coordinated SEO + paid + creative on one roadmap, and re-architected the program every quarter.
- 01 / Blended CAC
- 02 / Revenue growth
- 03 / Timeframe
The starting point.
Three agencies, three sets of numbers, and a blended CAC nobody could explain. Marketing leadership couldn't tell which dollar earned which dollar.
What we did.
- 01
Unified measurement model: GA4 + server-side tracking + a single source-of-truth dashboard reconciled against the CRM weekly.
- 02
Coordinated SEO + paid + creative roadmap on a 90-day cadence, with shared creative testing across organic and paid.
- 03
Quarterly performance reviews: re-architecting channel mix and budget allocation against revenue contribution, not last-click.
What happened.
- Blended CAC improved 41% over four quarters at higher overall spend.
- Direct-attributable revenue from digital grew triple digits year-over-year.
Channels engaged.
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