Los Angeles, CA · 6-month engagement
DTC E-commerce Brand
An eight-figure DTC brand stuck at flat ROAS after platform changes. We rebuilt the account around margin-tier SKUs, rewrote landing pages for intent match, and instrumented server-side conversion tracking.
- 01 / Cost per lead
- 02 / Blended ROAS
- 03 / Timeframe
The starting point.
A bloated Performance Max footprint, blended ROAS slipping under target, and creative fatigue at the top of the funnel.
What we did.
- 01
Account restructure: separating brand, non-brand, and Shopping by margin tier; consolidating asset groups around audience intent.
- 02
Landing page + offer testing: 6-week sprints on hero, social proof, and offer framing, measured against a single primary KPI.
- 03
Server-side tracking + smart bidding inputs that finally let the algorithm bid on profitable revenue, not gross revenue.
What happened.
- Cost per acquisition dropped 38% while qualified order volume grew quarter-over-quarter.
- Blended ROAS lifted from 2.9x to 6.8x at higher spend levels.
Channels engaged.
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